Barbican tower plans scaled back after backlash
早期的市场渗透高度依赖留学生群体的“人肉带货”，这一群体完成了辣条在海外社交圈的初始“种草”与裂变传播，使其成为留学生文化的一部分。而真正推动品类破圈的，是后续精准的本土化策略。在意大利推出“微辣版”，在日本开发“和风芥末味”，在东南亚则融入香茅、柠檬叶乃至榴莲口味。这种口味定制策略，为辣条的全球化打开了更广阔的空间。
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Most small businesses—60%—also absorbed some of the tariff costs internally. But in a rebuke to the Trump administration’s goal of reviving American industry, few were able to pivot to alternative suppliers or buy local. Only 13% of firms that reported price increases said they had switched to domestic suppliers, according to the survey. And a mere 3% of small businesses said they had successfully relocated their production or services back to the U.S.